Based in Shanghai, Aurelien Palasse is leading the overall publishing strategy of Ubisoft Mobile in the Greater China territories. His responsibilities include overseeing the business, marketing and live operations of Ubisoft Mobile portfolio of titles, and managing the development team in charge of the “culturalization” of the apps to adapt them to the local market’s specificities and local audience’s preferences. Ubisoft Mobile is releasing a dozen games a year for smartphones and tablets, either based on Ubisoft most iconic franchises such as Rayman, Trials, Might & Magic, Assassin’s Creed, or brand new hit creations such as Hungry Shark Evolution. In China, Ubisoft Mobile is either partnering with local publishers, or is directly self-publishing on the local Android stores & billing channels. Throughout his career, Palasse has accumulated over 15 years of entrepreneurial experience in the game industry since he began in retail in France. Before joining Ubisoft Mobile China, he launched Inno-Wear in Zur
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